arthritis ireland 

The brief for this video was to develop creative that would successfully engage a teenage audience on social media and highlight in a relevant and engaging manner how juvenile arthritis is effectively invisible unless you have it.

Using special lighting, effects and a group of 24 willing teenagers we created an authentic disco environment, with upcoming Irish band, Picture This, generously providing the backing track. 

Two weeks into the campaign the video had gone viral and been viewed on the client’s FB channel over 61,000 times.