If you want potential customers to consume, share and interact with your content and you can’t decide whether to present it in traditional print / text format or as video content, then take this simple 1 minute quiz:

VIDEO OR BROCHURE/TEXT QUIZ

QUESTION 1.
Which medium do people’s cognitive systems process 60,000 times faster?
A. VIDEO B. TEXT

QUESTION 2.
When the same content is presented as text and video, which gets 9 times more views?
A. VIDEO B. TEXT

QUESTION 3.
Which medium are people 4 times more likely to retain information from?
A. VIDEO B. TEXT

QUESTION 4.
What do 90% of online shoppers find helpful in making purchasing decisions?
A. VIDEO B. TEXT

QUESTION 5.
Which content type is 50 times easier to get a ranking on the first page of Google?
A. VIDEO B. TEXT

QUESTION 6.
What type of content are social media users 40% more likely to share?
A. VIDEO B. TEXT

QUESTION 7.
Which medium creates neurological activity that seduces, engages and allows potential customers to become emotionally engaged with your message or product?
A. VIDEO B. TEXT

Ok, we’re not the Reader’s Digest and you’re not stupid, so there are no prizes for answering all A’s. Suffice it to say, that if a box or two of your last batch of brochures isn’t sitting somewhere in a corner of the office gathering dust, your next batch definitely will. And if your website still doesn’t have video content on it in 18 months time, it’s going to start gathering dust too.

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