So you have invested money in a new website,  It’s good to go and mobile ready, you know how it looks and feels on your iPad. This experience is important to your users and it is expected to become even more important in the coming years with the arrival of 4G.

But did you know if you have too much text on your site, people will not read or engage with the content?

You have so much to say about your awesome company.  But if you have too much text, it will become just another SWIPESITE. Too much content and not enough time to read it all.  Even a small amount of text on a phone can seem like a large document. The potential customer gets bored and moves on.

With so much going on, it’s great that someone has even landed on your website. But you only have 20 seconds to tell them the benefit of your product before they swipe off to the next site.

Video can show off the benefits of your product or service and engage your potential customer in that 20 second window.

This is why video is becoming the most important part of a website and a major tool in your business model.  You simply cannot afford not to have it as part of your overall plan.

 

Joe Dalton